How to Compose a Research Paper Proposal on Social Media Advertising


A research proposal aims to prove to others that the writer has a meaningful research project and that he or she has the work plan as well as the expertise to accomplish it. Typically, this must comprise of all the pivotal components that are involved in the research process and must also consist of adequate amount of data so that the target readers could figure out the proposed research.
What do you need to factor in when constructing a research paper on social media? Here are some points to ponder:

  • The initial phase for the writer to take into consideration is to establish the goals or objectives that he or she desires to obtain. Essentially, having these goals enable one to instantly respond when social media campaigns are not satisfying your expectations. Needless to say, without objectives in mind, you have no way of proving or measuring success.
    It is worthy of note that your research paper on social media advertising must be specific, measurable, attainable, relevant and time-bound.
  • Without considering the methodology you use and research field you choose, take into account that all research proposals must be capable of addressing questions such as: what do you plan to achieve, why do you prefer to do it and how will you accomplish this?
  • When it comes to research on social media marketing, the proposal must contain adequate data to prove to target readers that as a writer you have a substantial research idea that you have a deeper understanding of the major issues and pertinent literature and that your chosen methodology is appropriate.
  • The quality of your proposal relies not solely on the quality of your proposed project but also on the proposal writing’s quality. Be mindful of the fact that an outstanding research project might run the peril of rejection precisely because the proposal is not composed well. Thus, it surely pays if your composition is clear, coherent and significant.


In actuality, one’s research is absolutely as exceptional as one’s proposal. Indeed, a proposal that is not well-thought-of can doom the project. In a nutshell, a well-written and superior quality proposal not just ensures the success of the project but could also make a good impression on the thesis committee. To put it bluntly, it is vital to persuade the reader of the probable impact of your proposed research. What is more, you have to convey a sense of confidence as well as keen interest without overstating the merits of your proposal.